Artists, labels and music publishers not under the control of a major label are considered independent (indie).
Independent labels can be operated by small and medium-sized businesses, whether they are corporations, LLCs, or sole proprietorships. Regardless of structure, catalogs, brands, or imprints that release music digitally, physically, via commercials, film licensing, or radio can be independent.
Creative or artist-centric labels often have less bargaining and sales power, and may be a part of coalitions or other label groups in order to gain access to networks and general levity in the global music business. Independent labels have a good reputation for fairness, especially artist-run labels. 50/50 splits and other caveats to maintaining control over and quality of the music and keeping publishing rights for the artists they endorse.
In contrast, independent labels often have less funding for major campaigns. Including marketing, commercials, videos, PR and advertising. As independent labels lack resources, their market share may be crippled. On the other hand, the low overhead it takes to run an independent label evens out returns, once access to distribution channels and retail is acquired.
There are some independent labels that get so successful that major record companies buy them out, making them its imprint or sublabel.
Vendors at FKACO are often artist-run independent labels. They are responsible for marketing, promotions and running all campaigns.