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Independent Brands

Self-starters, Mavericks and More.

Independent fine artists, indie labels, and publishers make their own decisions. They accept sponsorships and endorsements at their discretion.

Businesses of small and medium size operate independently. They can be corporations, LLCs, or sole proprietorships. No matter the structure, they release their media in many ways. They operate in digital and physical spheres, and through other independent media sources.

Solo-preneurs, creatives, or artist-centric brands often have less bargaining and sales power. And they may be a part of coalitions to gain access to networks and general levity in their industries. Independent brands have a good reputation for fairness, especially artist-run ones. They often include 50/50 splits and other limits. These help the label keep control and music quality. They also keep rights for the artists they endorse.

In contrast, independent brands often have less funding for major campaigns. Including marketing, commercials, videos, PR, and advertising. Independent brands may see their market share crippled due to a lack of resources. But, the low overhead it takes to run an independent brand evens out returns. Once access to distribution channels and retail is gained. And profit margins may start to work for them.

At FKACO, we bring 30-plus years of independent media expertise. We've faced challenges and barriers, so we support independent entities. Our core business practices prioritize moral, fair, and supportive services.

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